Power of Fresh Advocate Program Toolkit

The Power of Fresh Advocate Program recognizes and celebrates United Fresh members that participate in the association's grassroots and political affairs and help advance the industry's policy priorities. The program is based on a point system, as you complete activities you will be awarded points. Each individual that participates in the Advocates Program and reaches a certain level – Silver, Gold or Platinum – will be recognized for their commitment to advocacy at the annual Washington Conference. 

You are the key to achieving our shared goals and increasing our effectiveness. Continuous year-round efforts make all the difference on Capitol Hill. Use the below list of resources to experience a wide range of exciting ways to get involved here in Washington, at your desk or out in the field that will empower you to help build a strong voice for produce.

Host Member of Congress to Your Operation 

250 POINTS: One of the best ways to learn about our industry is an operation tour. Demonstrate how federal policies and regulations affect your business to resonate better with Members of Congress and their staff. This is a great way to build strong relationships and showcase your critical role in the supply chain.  

Contact Elected Officials 

25 POINTS: Contact your Members of Congress on critical issues quickly and easily using this site and our built-in social media. 100 BONUS points if you tell us you shared with your network. 

Attend Washington Conference

250 POINTS: Be a part of the ONLY event where the entire fresh produce industry comes together to advocate for a more profitable business future. While each participant brings a unique perspective from their own segment of the produce supply chain, our whole industry comes together to support a common purpose.

Elect Pro-Produce Candidates to Congress

POINT PER DOLLAR: United FreshPAC strengthens the industry 365 days a year! Learn more about United FreshPAC. 

Who, What, Where, When and Why of Fresh

100 POINTS PER ACTIVITY: The power of fresh is strengthened when your United Fresh policy team is able to share our industries footprint with elected leaders. Help us, help you. Take advocacy to the next level; share your connections with key political leaders, operation addresses, dates when you will be in Washington, DC, and any notes from meetings.

Join The Power of Fresh Team Today!

50 POINTSBe a vital fresh produce advocate today! Sign up here to receive United Fresh Grassroots Action Alerts. Your voice, combined with thousands of fresh produce advocates across the country, is needed to support our issues.

Local Meetings & Events

150 POINTS: Advocacy shouldn’t be something that only takes place in Washington, D.C. Members of Congress are home frequently. Schedule a meeting, attend or host a local event for legislators and staff who will be in the state and district.

Power of Fresh Fund

50 POINTS: The Power of Fresh Fund provides an opportunity for your company to support critical grassroots education and outreach on the many policy issues we face.


Get Social!

50 POINTS: Compound the message, share and retweet #PowerOfFresh social media posts. Follow us here.  

Write an Op-Ed 

150 POINTS: Pen an opinion editorial on a issue of importance to the industry, such as infrastructure investment or immigration reform. If you need assistance in drafting and/or placing an opinion editorial, please contact

Food for Thought - Share Your Story

100 POINTS: We want to hear your personal story so we can work with the Administration and Congress to find effective solutions. Simply provide a brief description here.

Fresh Produce to Congress

150 POINTS: Showcase Fresh! Sign up today to particate in the Fresh Produce to Congress Program to give the United team the ability to immediately bring fresh fruits and veggies to key events in DC!